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ERIC Number: ED141706
Record Type: Non-Journal
Publication Date: 1976-Apr
Pages: 18
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Unidirectional Nature of Value Change: An Experimental Test.
Grube, Joel W.
This research was a direct test of the hypothesis that value change as a result of self-confrontation is unidirectional--that is, possible only in a direction that serves to maintain and enhance self-esteem, and thus is consistent with self-conceptions. The effectiveness of a self-confrontation treatment designed to increase the importance of the value 'equality' was compared for two groups of college students who initially ranked 'equality' low (13-18) on the Rokeach Value Survey. One group consisted of individuals whose low rankings of 'equality' were hypothesized to be inconsistent with self-conceptions. The other group consisted of individuals whose low rankings of 'equality' were hypothesized to be consistent with self-conceptions. As predicted from the unidirectionality hypothesis, significant increases in the rankings of 'equality' were found on a value measure five weeks after self-confrontation for the inconsistent group, but not for the consistent group. These changes were interpreted as substantially supporting the unidirectionality hypothesis and Rokeach's theory of cognitive consistency and change. (Author)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A