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ERIC Number: ED141665
Record Type: RIE
Publication Date: 1974
Pages: 11
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Relationships of Color to the Attribution of Positive or Negative Affect.
Sexton, Donna J.; And Others
The purpose of the study was to experimentally determine if the attribution of positive or negative social values is associated with particular colors. The subjects were 76 four-and five-year old females drawn from six privately owned kindergartens and nurseries. The children were randomly assigned to one of two groups. In the control group, color preference was established by presenting each child with circles of each of the five colors: red, blue, yellow, black, and white, and asking them to select the color of their choice. The children in the experimental group were individually presented with dog caricatures of each of the five colors. Each child was then told a story about either a good or a bad dog and then asked to select which of the dogs she thought was the good or bad dog. These stories were presented to each child in a counter-balanced order. A Bayesian statistical analysis revealed that attribution of good or bad is strongly dependent on color. Attribution of good is associated with the colors red and white; the attribution of bad is associated with black. However, comparison of attribution of good and bad with color preference revealed that attribution of good was highly dependent upon color preference whereas attribution of bad was not. (Author)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Western Psychological Association (Los Angeles, California, April 8-11, 1976)