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ERIC Number: ED140790
Record Type: RIE
Publication Date: 1977-Apr
Pages: 18
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
An Application of Multidimensional Scaling in the Collection on Qualitative Information for Decision Making.
Rutt, David P.
Multidimensional scaling was applied to the assessment of qualitative data relating to an optometry faculty's perceptions of instructional media. Results indicate that 35mm slides, overhead transparencies, and filmstrips were viewed as serving a similar function and as acceptable in terms of cost, need, and convenience. Television and 16mm films were perceived as cost unacceptable, unnecessary, and inconvenient. This study exemplifies the use of the multidimensional scaling technique for analyzing qualitative data of value for decision making. (STS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper Presented at the Annual Meeting of the Association for Educational Communication and Technology (Miami, Florida April 25-29, 1977)