ERIC Number: ED140787
Record Type: RIE
Publication Date: 1977-Apr
Reference Count: 0
The Origins of Formative Evaluation Techniques for Film and Television: A Historical Analysis.
Cambre, Marjorie A.
A historical survey of the origins of formative evaluation techniques for film and television reveals that: (1) most of the methodologies for formative evaluation of film and television that are in use today had appeared in one form or another by 1940; (2) before 1940, evaluation was generally understood as qualitative judgement of the worth of an educational product; (3) the evaluation tradition developed apart from media research, though research findings were incorporated into production formats and evaluation checklists in the late 1930's; and (4) the interest of applied psychologists in the late 1930's in educational radio effectiveness spurred a trend toward more rigorous evaluation methodologies, and blurred the lines between evaluation and research.
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the annual meeting of the Association for Educational Communications and Technology (Miami, Florida, April 25-29, 1977)