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ERIC Number: ED140369
Record Type: RIE
Publication Date: 1977
Pages: 14
Abstractor: N/A
Reference Count: 0
Management Listens to Its Own Speech.
Taliaferro, Hugh
Interest in the phenomenon of oral communication is rapidly growing in organizations which range in size from giant corporations to small companies. This discussion focuses on practices in and attitudes toward speech training in the advertising industry. Information was gleaned from interviews with the executives of the 25 largest advertising agencies in American--most of those questioned were directors of personnel. A majority of this group felt that the quality of speech and communication skills had deteriorated over the past ten years and cited reasons such as the failure of schools to provide adequate training, increased television viewing, and so on. Among the factors contributing to executives' heightened concern for communication competence were recession in business, the rise of consumerism, the establishment of Affirmative Action hiring programs, and the electronic future. A number of training programs were used: periodic classes over a period of time, in-depth "crash" seminars which last two or three days, and commercial programs such as "Communispond." A majority of the speech consultants involved in these programs also felt that change should be instituted in the teaching of speech in school. (KS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Eastern Communication Association (68th, New York, New York, March 1977)