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ERIC Number: ED140362
Record Type: RIE
Publication Date: 1973-Jun
Reference Count: 0
An Overview of Communication Research in Asia: Status, Problems and Needs. Papers of the East-West Communication Institute No. 6.
Feliciano, Gloria D.
This paper provides a comprehensive overview of the "state of the art" of communication research in Asia. An analysis of the problems of communication research reveals that growth in the field is slow, due to such factors as lack of professionally trained researchers, absence of financial, human, and physical facilities to support research programs, and delayed recognition of the value of communication research, by public and private sectors and by the mass media themselves. Examination of three areas of research--media infrastructure studies, studies of communicators and receivers of messages, and developmental-type studies--indicates that too much emphasis has been placed on audience studies and that the developmental problem area has been neglected. Poor methodology, poorly written reports, and poor dissemination of findings compound the problems in studies conducted. It is suggested that priorities be reorganized to focus future research on interdisciplinary work of both national and multinational scopes. In addition, it is recommended that attention be directed toward developmental problems, so that research findings can be used in accelerating the urbanization and modernization of the Asian region. (KS)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Hawaii Univ., Honolulu. East-West Center.