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ERIC Number: ED140359
Record Type: Non-Journal
Publication Date: 1977-Apr
Pages: 71
Abstractor: N/A
Reference Count: N/A
The Image of the Candidates: A Communication Analysis of the Ford/Carter Debates I, II, and III.
Goldhaber, Gerald M.; And Others
After 750 combined hours of analysis, the authors discovered major verbal and nonverbal communication differences between the candidates in the three Ford/Carter debates. The research was based on an analysis of 7,378 specific nonverbal behaviors and on 955 verbal references found in the 30,852 word transcripts. The researchers found differences in eye gaze, mouth expression, shoulder and head movements, speech rate, nonfluencies, use of specific supporting materials, and character references, as well as differences in overall effectiveness and speaker credibility. The results suggest that Jimmy Carter projected several images throughout the debates. The nervous Carter in debate one became the aggressive, but often gentle, Carter of debate two and, finally, the cautious and again tense Carter of debate three. According to the analysis, Gerald Ford projected a steady and consistent, if somewhat slow and ponderous, image, an image of knowledge, competence, and strength, but hardly one of dynamism and warmth. Tables and figures are included. (LL)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A