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ERIC Number: ED140349
Record Type: Non-Journal
Publication Date: 1976-Jun-23
Pages: 7
Abstractor: N/A
Reports on Standardized Economic Figures for Small Newspapers and City Editors' Knowledge about Their Audience. America Newspaper Publishers Association News Research Bulletin, No. 2.
Stone, Gerald C.; And Others
The results of two studies are detailed in this issue of "News Research Bulletin." In the study concerned with the difficulty of comparing the finances of newspapers, financial data from the following two groups of newspapers were analyzed: 67 weekly newspapers with circulations ranging from 2,500 to 4,500 and 28 dailies with circulations ranging from 4,000 to 6,000. Results showed that the only standardized figure acceptable for comparing newspapers of different size and publication frequency is that of per-subscriber net income; none of the other tested standardized measurements of income or expense is acceptable as a comparison figure. For the study on city editors' knowledge about their audiences, a questionnaire was sent to the city editors of 375 dailies. Responses were received from 35% of the editors. Analysis showed that more than 90% of the responding editors felt that additional knowledge about readers would help their effectiveness as editors. Quesionnaire analysis also showed that the city editor most aware of reader characteristics worked on a paper of more than 50,000 circulation, was 35 years old or younger, had been city editor three years or less, and had a college degree in journalism. (JM)
Publication Type: Journal Articles
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: California State Univ., Long Beach.
Authoring Institution: American Newspaper Publishers Association, Washington, DC.