ERIC Number: ED140188
Record Type: RIE
Publication Date: 1976-Dec
Reference Count: 0
Developing Effective Public Relations.
Gysbers, Norman C.
This module is designed to provide counselors and related personnel with the knowledge and skills needed to plan and carry out guidance-related public relations activities. To accomplish this goal, a number of learning experiences have been organized into a workshop format lasting approximately six hours. These learning experiences will increase the participant's understanding of public relations; his knowledge of public relations resources; his expertise in making presentations; and his skill in developing a public relations plan. Evaluative activities are incorporated into the workshop. An extensive supplementary list of Public Relations Activities for Counselors is included in the Appendix. A separate Coordinator's Guide is designed to accompany the module. (Author/BP)
Publication Type: Guides - General
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC.
Authoring Institution: National Consortium on Competency-Based Staff Development.; American Institutes for Research in the Behavioral Sciences, Palo Alto, CA.
Note: For Coordinator's Guide, see CG 011 794