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ERIC Number: ED139958
Record Type: RIE
Publication Date: 1975-Jul
Pages: 41
Abstractor: N/A
Commercial and Advertising Art. Performance Objectives. Intermediate Course.
Atkinson, Floyd
Several intermediate performance objectives and corresponding criterion measures are listed for each of eight terminal objectives for an intermediate commercial and advertising art course for high school vocational students. The materials were developed for a two-semester (3 hours daily) course involving specialized classroom, shop, and practical experiences designed to enable the student to develop proficiency in the skills introduced in the basic course and to develop competencies in the more advanced phases of art. Content covered by the course includes poster, show card, and banner design; illustrations; screen printing; making of pounce patterns; sign painting; extensive experience in lettering, air brush work, touch-up, inks, and color dynamics; and introductory instruction in package and product design. Students completing the course objectives are expected to be ready for placement in an on-the-job training program. The titles of the eight terminal performance objectives are Reproduction Lettering, Reproduction of Art Work, Silk Screen Process Printing, Sign Development, Color Theories, Use of Color in Illustration, Oil Painting, and Live Projects. (This manual and 54 others were developed for various secondary level vocational courses using the System Approach for Education (SAFE) guidelines.) (HD)
Publication Type: Guides - General
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Duval County School Board, Jacksonville, FL.
Note: For a related document see CE 010 962 ; Not available in hard copy due to print quality of original