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ERIC Number: ED139552
Record Type: Non-Journal
Publication Date: 1976-Jan
Reference Count: N/A
The Effect of Town Size and Location on Retail Sales.
Scott, John T., Jr.; Johnson, James D.
Study objectives were to: determine the range of retail goods provided by different size urban places in two predominantly different rural states (Illinois and Iowa); investigate the relationship of distance to larger urban places and the impact on retail offerings of small towns; estimate the effects of location (i.e., proximity) and town size on community viability as reflected in retail sales. Employing the central place theory and the Relative Sales Pattern Index (RSPI), the retail system of all Iowa and Illinois towns exceeding 2,500 in population for the years 1954, 1958, 1963, and 1967 was investigated in terms of 8 hypotheses derived from previous case studies. Results indicated empirical evidence of: larger urban centers playing an important role in the retail sector, especially in Illinois; growing relative importance for ubran-size classifications of 25,000 to 50,000 and 50,000 to 100,000; progressive deterioration in the range of goods being offered in Illinois small towns; correlation between location of town and retail sales when location is related to distance from both large urban centers and nearby larger towns; larger retail sales in centers of larger population and in towns of the same size located farther from nearby larger towns and/or larger urban centers; a range and relative distribution of retail sales approaching the expected sales pattern for the average consumer when a town is farther from its nearest larger neighbor and from large urban centers. (JC)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Department of Agriculture, Washington, DC.
Authoring Institution: North Central Regional Center for Rural Development, Ames, IA.
Identifiers - Location: Illinois; Iowa