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ERIC Number: ED139452
Record Type: RIE
Publication Date: 1976
Pages: 22
Abstractor: N/A
Reference Count: 0
Public Relations in Community Colleges: A Growing Concept.
Jansen, Udo H.; Vitzhum, Edward F.
Questionnaires were mailed to a random sample of 159 community and junior colleges in the 19 North Central Association states in a study of public relations (PR) in two-year colleges. Areas examined included the "publics" upon which PR programs focused, techniques employed, financial support, methods of evaluation, and selected characteristics of directors of public relations programs. Fifty-seven percent of the institutions surveyed responded. Findings of the study revealed: (1) 93% of the colleges had a staff member with primary responsibility for the institution's PR; (2) 59% of the PR directors reported to the president; (3) for the majority of PR personnel, PR was not a full-time job; (4) colleges with small enrollments spent less time on PR than did larger institutions; (5) long-range PR goals had been adopted by only 27% of the institutions, while 65% had adopted specific short-term goals; (6) key audiences toward which major PR efforts were directed included community residents, potential students in local/area high schools, and currently enrolled students; and (7) the most frequently used method of evaluating the PR effort was analysis of enrollment. Overall, it was noted that two-year colleges have made considerable progress in recent years in the development of PR programs, although considerable room for improvement still exists. (JDS)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A