PDF pending restoration
ERIC Number: ED138980
Record Type: Non-Journal
Publication Date: 1975
Reference Count: N/A
Handbook for Council Publicity.
International Reading Association, Newark, DE.
Outside the academic ranks, little is known about advances being made in the field of reading instruction. This guide has been prepared by the International Reading Association to help local councils publicize the work being done in reading and to cultivate public understanding and support of this work. Discussions of newspaper, radio, television, and other types of publicity are provided. In addition, attention is directed toward the message to be communicated, news releases, photo captions, feature stories, mayor's or governor's proclamations, and radio spot announcements. (KS)
Descriptors: Advertising, Communication (Thought Transfer), Mass Media, Public Relations, Public Support, Publicize, Reading, Reading Instruction
International Reading Association, 800 Barksdale Road, Newark, Delaware 19711 (Order No. 912, free of charge)
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: International Reading Association, Newark, DE.