ERIC Number: ED138904
Record Type: RIE
Publication Date: 1975-Dec
Reference Count: N/A
Subjective Culture and Communication: A Puerto Rican--U.S. Comparison. Technical Report.
Szalay, Lorand B.; Bryson, Jean A.
Comparative analyses of United States and Puerto Rican student groups' reactions to selected verbal and pictorial stimuli are presented in two studies. In the first study, the inferences drawn from word-stimulated and picture-stimulated associations produced by the United States and Puerto Rican groups were compared at three levels. The high degree of consistency in findings obtained by the two methods suggests that word associations inform generally on cultural dispositions independently from the mode of elicitation. The second study explored the utility of word-and picture stimulated associations in assessing the effects of communications on United States and Puerto Rican groups. Results obtained from the comparison of responses obtained before and after the communication indicate that word associations provide a solid empirical base for assessing the perceptual and attitudinal effects along spontaneously emerging natural dimensions. A comparison of the United States and Puerto Rican cultural groups showed that the differences observed were generally in line with cultural dispositions identified in the first study. (Author/JLL)
Descriptors: American Culture, Association (Psychology), Attitudes, Communication (Thought Transfer), Cross Cultural Studies, Cultural Influences, Group Norms, Perception, Pictorial Stimuli, Puerto Rican Culture, Research Projects, Social Psychology, Students, Verbal Stimuli
Order Department, American Psychological Association, 1200 Seventeenth Street, N.W., Washington, D.C. (HC $15.00, MF $6.00, order number JSAS MS. 1288, prepayment required)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Office of Naval Research, Washington, DC. Organizational Effectiveness Research Program.
Authoring Institution: American Psychological Association, Washington, DC. Journal Supplement Abstract Service.