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ERIC Number: ED138860
Record Type: RIE
Publication Date: 1974
Reference Count: 0
Measuring Intergroup Attitudes in Community Settings.
Fisher, Ronald J.
Contemporary social psychology takes a simplistic approach to the conceptualization and measurement of intergroup attitudes. Most definitions involve only the affective component of attitudes, and most measurement devices are restricted self-report, paper and pencil questionnaires. A broader and more flexible approach is required to adequately gauge the impact of attitude change interventions in complex community settings. A detailed description is given of the development of an interview and rating scale procedure designed to comprehensively assess the attitudinal properties of cognitive complexity, affective positiveness, and behavioral orientations. Descriptions of the questions, definitions of the rating scales, and details of the rating process are provided. Results from two attitude change studies in community settings demonstrate satisfactory interrater reliabilities. The rating scales generally exhibit homogeneity within the three main areas and independence among the areas. Factor analysis of rating scores yielded moderate indications of three main factors corresponding to the three attitudinal properties. With further testing and refinement, the procedure is recommended for the assessment of attitudes on dimensions which have significance for real world behavior. (Author)
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Canadian Psychological Association (Toronto, Ontario, Canada, June 9-11, 1976)