ERIC Number: ED138277
Record Type: RIE
Publication Date: 1977-Feb-26
Reference Count: 0
To the Federal Trade Commission in the Matter of a Trade Regulation Rule on Over-the-Counter Drug Advertising.
Council on Children, Media, and Merchandising, Washington, DC.
This report supports amending the proposed Federal Trade Commission (FTC) Rule on Over-the Counter (OTC) Drug Advertising to insure better protection for children, illiterate populations, the deaf and the blind, from advertising on the air-waves. Several points are addressed: (1) the difficulties of combining the rule making schedules of the Food and Drug Administration (FDA) and the FTC; (2) the nature of OTC advertising and labeling, particularly for large child audiences; (3) behavioral studies on techniques of television commercials; (4) ambiguous interpretations of FDA language on the part of those regulated; and (5) the vulnerabilities of the functionally illiterate, the deaf, and the blind. (DAG)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Council on Children, Media, and Merchandising, Washington, DC.
Note: Some pages may be marginally legible due to small print of the original document; Photographs may reproduce poorly