ERIC Number: ED137863
Record Type: RIE
Publication Date: 1977-Apr
Reference Count: 0
Foreign Policy Communication Dramas: How Mediated Rhetoric Played in Peoria in Campaign '76.
Cragan, John F.; Shields, Donald C.
A message-centered dramatistic theory of communication was used in conjunction with Q-sort technique and factor analysis to build and test a message-centered foreign-policy inventory that contained three dramatic interpretations of U.S. involvement in foreign affairs: cold war, power politics, and neo-isolationism. Analysis of results from two groups of 30 subjects indicated that the power-politics drama was the most accepted rhetorical vision in Peoria, Illinois. Cold war was a close second, but it appeared to polarize Peorians. Neo-isolationism was a distant third. The results were interpreted as providing empirical verification not only for the typology of foreign-policy dramas but also for Bormann's dramatistic theory of communication. The design used in the study indicates that rhetorical messages may be tested for their persuasiveness, producing a direct relationship between message production and audience analysis without risking the credibility of a speaker. (Author/AA)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Central States Speech Association (Southfield, Michigan, April 14-16, 1977)