ERIC Number: ED137856
Record Type: Non-Journal
Publication Date: 1977-Mar
Pages: 20
Abstractor: N/A
ISBN: N/A
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Available Date: N/A
Viewer Attitudes toward Television Advisory Warnings.
Wurtzel, Alan; Surlin, Stuart H.
Network policy, for the past several years, has been to preface many controversial programs with a general advisory warning that "this material may not be suitable for all family members." A random sample of the general public was surveyed in order to determine the usefulness of the current warning system. Only one-fourth of the adult respondents use the warnings to alter their own viewing; however, over 50% of the respondents with children use them to alter their children's viewing. Violence is perceived as the content most in need of advisory warnings. The main finding of this study is a desire for more "specific naming of program content" (57%), a smaller desire for a "number or letter rating" system (21%), and little desire for the current general warning system (16%). (Author/AA)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
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Sponsor: N/A
Authoring Institution: N/A
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