ERIC Number: ED137845
Record Type: RIE
Publication Date: 1977-Mar
A Philosophic Base for Generic Analysis: A Plausible Future for Contemporary Rhetoric.
Chesebro, James W.
Traditional conceptions of the scope of rhetoric urge that critics attend to certain mechanisms which describe the case study: the perspective of the speaker; orality; the specific situation; civil, ingratiating, and rational strategies; and the speaker's ability to satisfy his or her own ends. Contemporary rhetoricians offer a broader base for rhetorical theory which includes the analysis of all symbolic forms that contribute to and convey meanings in human interactions. This paper argues that the shift in emphasis in rhetorical criticism from a speaker orientation to an assessment of the effect of symbolic forms on the sociocultural system has significant implications for the understanding of rhetorical genre. By expanding the scope of rhetoric, theorists have provided a more comprehensive base for identifying variables affecting generic forms and effects. Guidelines for generic formulations are summarized. (KS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Eastern Communication Association (New York City, March 24-26, 1977)