ERIC Number: ED137843
Record Type: RIE
Publication Date: 1972-Oct-4
Reference Count: 0
The Effects of Public Communication Programs on Fire Prevention in the Home: A Review; A Report to The National Commission on Fire Prevention and Control.
Haskins, Jack B.
In order to learn whether public communications (defined as both personal and impersonal communication) can be effective in preventing residential fires, a search was conducted of all available published literature reporting empirically based research evidence on communications. This paper outlines and discusses the search procedure, the sources which were consulted, and four main kinds of evidence: effects of fire-prevention communications campaigns, effects of safety (nonfire) communications campaigns, effects of other (nonsafety) communications campaigns, and general principles of persuasion by communications. Some of the conclusions offered in the paper are that relatively few household-fire-prevention communications campaigns have been reported and that there has been even less research on the effects of such campaigns, that no rigorous evidence is available as to whether communications campaigns can affect household fire prevention, and that such campaigns can be effective if properly planned and evaluated. (JM)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Tennessee Univ., Knoxville.