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ERIC Number: ED137841
Record Type: RIE
Publication Date: 1977-Apr
Pages: 9
Abstractor: N/A
Reference Count: 0
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Brown, Francis J.
Communication within an organization can be defined according to the three directions in which communication flows: downward, upward, or horizontally. Business communication also includes external activities in which interaction is either one way to two ways. This paper describes the differences between one-way and two-way communication systems and presents an exercise which demonstrates these differences, for use in the classroom. Using verbal directions, one class member describes the form of a nonrepresentational line drawing. In one case, no feedback is allowed from other students, who must render the drawing according to the directions. In another case, the student who describes the drawing may be questioned. Data collected indicate that, while two-way communication, in which questions are allowed, requires more time, a far greater degree of accuracy can be achieved. Class discussion can also illustrate that levels of frustration and confidence vary according to the type of communication system used. (KS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the American Business Communication Association Eastern Regional Meeting (Cleveland, Ohio, April 14-17, 1977)