Survey data on newspaper food editors and newspaper readers were collected through a title-rating technique. Analysis of responses to 40 food titles and leads indicated three newspaper food-editor types: transitional, traditional, and "new guard." Food-page readers fell into two types: information oriented (nutritionists) and cooking oriented (chefs). Food writers were asked to predict title-ratings for their perceived editor types and for themselves. Writers generally perceived at least two types of food editors, a traditional type and a contemporary type. Writers were aware that these editor types have different news judgments and saw themselves as similar in news judgment to the contemporary editor type. Accuracy scores showed that food writers had a good concept of the news judgments of actual editor types. Most writers agreed with the food-news judgments of at least one type of newspaper food editor and with the food-news preferences of at least one type of reader. (Author/AA)