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ERIC Number: ED137804
Record Type: RIE
Publication Date: 1976
Pages: 251
Abstractor: N/A
Reference Count: N/A
Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.
Ewen, Stuart
This volume traces the historical roots of advertising from the early years of this century, with special emphasis on the role of industrialization and capitalism during the 1920s. Using the words of early practitioners of advertising and business, analyzing the texts of old and contemporary advertisements, making constant reference to the broad social history of American capitalism, the author presents a critical overview of American society during this time. Chapters are grouped into the following sections: "Advertising as Social Production,""The Political Ideology of Consumption," and "Mom, Dad, and the Kids: Toward a Modern Architecture of Daily Life." (KS)
McGraw-Hill Book Company, 1221 Avenue of the Americas, New York, New York 10020 ($10.00 cloth)
Publication Type: Books
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A