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ERIC Number: ED137798
Record Type: Non-Journal
Publication Date: 1976-Aug
Pages: 21
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Planning Public Relations Programs for Exceptional Events.
McElreath, Mark P.
This paper discusses Program Management (PM), a decision-making process which uses a diachronic, idea-generating communication mode. Decision making according to a PM model entails obtaining a mandate or authorization, identifying the problem, exploring for knowledge and generating solutions, reviewing proposals and developing resources, administering the project, and transferring technology or facilitating "spin off." As a mechanism which facilitates organizational innovation, PM may be appropriate for planning public relations programs for exceptional events. Awareness of the tactical processes required to make effective decisions about exceptional public relations events should benefit practitioners. In addition, PM may be an appropriate way to integrate public relations duties with executive planning and control. (KS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A