ERIC Number: ED137796
Record Type: RIE
Publication Date: 1976-Aug
Reference Count: 0
A Multi-Step Theory Approach Toward Social Responsibility in Public Relations.
Wright, Donald K.
This article examines the role of social responsibility in American public relations, observes its influence on organized communication, and suggests ways in which the role of the public relations practitioner may contribute to the development of a better society. Interviews conducted with 22 members of the Texas Public Relations Association reflected four major areas of concern: the level of respect that public relations receives from management, the degree of supervision of the public relations function, the role played by public relations in decision making, and the level of professional status awarded public relations. A theory of social responsibility in public relations, based on the evidence gathered from these interviews, generally states that the level of social responsibility in public relations rises as professionalization takes place and as the level of respect from management increases, as the degree of supervision from management decreases, and as the public relations counselor's role in decision-making processes becomes more dominant. (KS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (59th, College Park, Maryland, July 31-August 4, 1976)