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ERIC Number: ED137475
Record Type: RIE
Publication Date: 1974
Pages: 15
Abstractor: N/A
Reference Count: 0
Is Sambo Dead? Exaggerated Reports on the Demise of a Stereotype.
Boskin, Joseph
This paper provides a brief survey of white racial attitudes as depicted in the various facets of the mass media such as cartoons, movies, advertisements and television and in product identification symbols such as Aunt Jemima's pancake mix and Cream of Wheat. The paper indicates that negative stereotypes that depict blacks as minstrels, cooks, servants, and as slow-witted and inept persons still prevail in the mass media. Although contemporary media is replete with negative stereotypes of blacks, in most instances the negative images are more sophisticated and less observable than those of the period prior to the 1960's. At times, however, the stereotypes are more blatant, as on the cover of a Rolling Stones' record album which depicts a wide-nosed black man with an exaggerated grin. The black stereotype is perpetuated in the pancake house called "Sambos" which originated in the southwest and is currently franchising stores in the midwest. Unconscious of their own prejudice, and unaware of the sensitivities of those persons who have long been ridiculed and degraded, many whites continue to hold biased images of blacks. (Author/AM)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A