ERIC Number: ED137099
Record Type: RIE
Publication Date: 1977-Mar
Reference Count: 0
Dissemination of Educational Information Through Various Media Channels.
Nimmer, Donald N.
As a part of Project TAPE (Tactics for Applying Programs in Education), sponsored by the National Science Foundation and implemented by the University of South Dakota, mass media channels (television, newspapers, radio, educational journals, and directed mailings) were used to create awareness for new National Science Foundation-supported elementary science curricula. This paper includes a section of the questionnaire mailed to a randomly selected sample of the general public, elementary teachers and elementary principals at the conclusion of the project. Survey results revealed that: (1) the use of media channels increased the awareness of principals and teachers, but had little or no effect on the awareness of the general public; (2) there was a definite difference in degree of awareness, with principals being the most aware and general public being the least; and (3) in terms of effectiveness, letters and brochures were most frequently cited, with television and friend/colleague communication listed next. (CS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the annual meeting of the National Association for Research in Science Teaching (50th, Cincinnati, Ohio, March 22-24, 1977); Not available in hard copy due to marginal legibility of original document