ERIC Number: ED137014
Record Type: RIE
Publication Date: 1976-Aug
Reference Count: 0
The Process of Evaluation in Rural Development.
Wetherill, G. Richard
Program evaluation can be used for both program improvement and program justification, and it can aid in program planning and policy making. In evaluation, we must be concerned with the components which not only make up the program but also the evaluation such as program objectives or goals, program personnel interaction, program processes, resources, intended audiences, evaluation objectives, types and levels of evaluation data, judgment-making processes, evaluator roles and responsibilities, etc. The process of evaluation has no single set of procedures, but the similarities among evaluation models can be identified as: program description; criteria formulation; evidence gathering; judgment making; and dissemination. Established and potential rural development evaluators must be aware of the pitfalls inherent in the evaluation process; the following are some of the evaluator's concerns: irreproachable ethics; program evaluation responsibility vested in a single person; communication of all evaluation plans to the total program staff; data derived from many rather than one source; sensitivity to the necessity of diplomacy; areas of negotiation by program staff and evaluator; flexibility; spelling out program options rather than making actual decisions; commitment to evaluation; evaluation feedback to the proper personnel; and solicitation of feedback prior to implementation. (JC)
Descriptors: Communication (Thought Transfer), Criteria, Decision Making, Definitions, Evaluation Criteria, Feedback, Guides, Information Dissemination, Information Utilization, Models, Personnel Integration, Problems, Program Descriptions, Program Evaluation, Role Models, Rural Development, Speeches, Synthesis
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: Texas A and M Univ., College Station. Texas Agricultural Experiment Station.; Southern Rural Development Center, State College, MS.
Note: Paper presented at Annual Meeting of the Southern Association of Agricultural Scientists (74th, Atlanta, Georgia, February 6-9, 1977)