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ERIC Number: ED136309
Record Type: RIE
Publication Date: 1976
Pages: 315
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Speechmaking as a Public Relations Technique: A Descriptive Study of Speechmaking Practices and Attitudes Among Selected Public Relations Professionals.
Roman, Charles Vasile
This study surveys speech-making practices and attitudes of practitioners in firms not primarily engaged in providing public relations services. Questionnaires designed to assess the uses of speech making as a public relations technique were sent to the 50 largest United States advertising agencies and to the 34 largest United States business and industrial firms with internal public relations operations. The resulting data were compared with Cantera's findings concerning 40 "pure" public relations firms. Wayne State University's Statistical Package for the Social Sciences, which is described in depth, was used to determine major dependent variables. Conclusions suggest that speech making is not regarded as being as effective as print media in public relations, that speech making creates a "pseudoevent" around which to structure other events, that respondents have in common a background in print media, that geographical location is not a significant variable, and that practitioners in business and industry have higher opinions of their clients' abilities to deliver speeches. Few differences were found in organizations' devotion of time to speech making, number of speeches written annually, clients recommended for speech making, or methods of evaluating speech-making effectiveness. (Author/KS)
University Microfilms, P.O. Box 1764, Ann Arbor, Michigan 48106 (Order No. 76-26,174, MF $7.50, Xerography $15.00)
Publication Type: Dissertations/Theses
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Ph.D. Dissertation, Wayne State University