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ERIC Number: ED136306
Record Type: RIE
Publication Date: 1977
Pages: 13
Abstractor: N/A
Reference Count: 0
Justifying a Graduate Program in Communication: Demonstrating Employability.
Baran, Stanley J.; Shoemaker, F. Floyd
In order to determine the extent of community need for and interest in a proposed graduate program in communication at Cleveland State University, a market research survey was conducted of a random sample of 402 employers from four broad categories: business and industry, the communication industries, nonprofit associations, and government agencies. Trained professional interviewers conducted the standardized interview by phone. To insure objectivity, interviewers and interviewees were not informed about the actual initiation of the survey by the Department of Communication. The objectives of the program were stated, but no persuasive messages or other information were presented to the respondents. The survey results indicate that there is a ready market for graduates of the communication department's proposed master's degree program. Moreover, the data indicate that employers have persons of various titles engaged in communication problem-solving activities, that they recognize a need for improved communication problem solving, and that they are interested in evaluating these problems and in hiring the personnel necessary to accomplish this task. Ten tables of findings are included. (LL)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A