ERIC Number: ED135945
Record Type: RIE
Publication Date: 1976
Reference Count: 0
Advertising Services Module. A Second-Level Option for Distribution and Marketing.
New York State Education Dept., Albany. Bureau of Occupational and Career Curriculum Development.
Developed as a second level option to follow an introductory course in marketing and distribution, or as an advanced course in continuing education, this guide outlines principles and practices needed by persons who wish to enter the field of advertising services or for individuals who desire to upgrade their skills in this area. The content, built on a base of elementary understandings, is designed to permit the student to apply his or her knowledge and skills at each step of the educational process. The introductory section covers employment demands, instructional administrative considerations, facilities, student attributes, course format, teaching suggestions, and expected outcomes. The five units are titled Advertising--An Overview, Factors Influencing Creation of Advertisements, Advertising Media, The Campaign, and Advertising Layout and Copy. Each unit contains performance objectives and a content outline with corresponding suggested activities. A list of resources is also included. (HD)
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: New York State Education Dept., Albany. Bureau of Occupational and Career Curriculum Development.
Note: For related documents see ED 086 899 and ED 110 597