ERIC Number: ED135403
Record Type: RIE
Publication Date: 1977-Jan
Reference Count: 0
The Role of Social and Behavioral Science in Policymaking for Television.
Rand Corp., Santa Monica, CA.
An analysis of the present system of American television broadcasting reveals that social and behavioral science has had very limited influence on its regulatory policymaking. The television advertisement and its potential adverse effect on children have come to the attention of federal regulatory bodies, as well as consumer and children advocacy groups. However, there is a lack of evaluation of effectiveness of present and alternative regulatory stipulations. It is in the nonregulatory sphere that social and behavioral science has a major influence. It could guide decisionmaking in the television industry regarding self-regulation, and improve its service to the public. One such example is the family viewing code accepted by the industry, which has curtailed the amount of violence and sex in prime-time programs. It is suggested that empirical evidence generated from social and behavioral science research could further influence industry action, and validate the rulings made by the broadcast standards departments, thus enhancing the public welfare. (SC)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: John and Mary R. Markle Foundation, New York, NY.
Authoring Institution: Rand Corp., Santa Monica, CA.