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ERIC Number: ED135019
Record Type: RIE
Publication Date: 1976
Pages: 28
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Equivocation: How Does It Affect Receiver Agreement and Recall?
Williams, M. Lee
This exploratory study involving 108 undergraduates investigated effects of equivocation, order of agreeable and disagreeable issues, source credibility, and time on the receiver's agreement with and recall of messages. Results indicated that both equivocated messages and high-credibility sources produced significantly more agreement. Recall was significantly better for clearly stated issues than for equivocated disagreeable issues, and it was better immediately following exposure to the message than it was two weeks later. Results were discussed in terms of information processing theory, focusing on the relationship between the affective domain and the cognitive domain. (Author/AA)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (62nd, San Francisco, December 27-30, 1976)