ERIC Number: ED134269
Record Type: RIE
Publication Date: 1976
Reference Count: 0
The Public Information Office--A Working Model.
Cloud, Robert C.; Walker, C. Glen
This paper outlines a model for public information offices in community colleges based on the operations of the public information office at Lee College. Seven basic principles describe the model: (1) educate the public regarding the role and scope of the college within higher education; (2) encourage active participation in the life of the college from as many publics as possible; (3) facilitate evaluation of the total institutional effort; (4) reflect through publicity the several dimensions of the college; (5) scientifically approach the planning of the public relations program; (6) create special events and activities tailored specifically for unique publics; and (7) tell the press the truth. Some of the public information/relations activities engaged in by Lee College have included periodic news releases of staff and student events, promotional advertising, dissemination of informational brochures, operation of a continuing education division, multimedia presentations at social and civic clubs, organization of special events, surveys of community opinion for gathering community input into college decisions regarding college operations and program offerings, and organization of an area basketball tournament. (JDS)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Lee Coll., Baytown, TX.