"Feeling Good" is the first television series for adults produced by the Children's Television Workshop, aired in prime time during 1974-1975 by the Public Broadcasting Service. The series attempted to reach the general public and motivate them to practice health maintenance behaviors. Various presentation formats were used. It was carried out in three phases, and a summative research plan was designed and undertaken by four independent research contractors to assess the series' impact. Although there were limitations in the evaluation process, general findings concerning audience, viewing effect, and media environment have implications for future research, practice, and policy. The complete evaluation report is presented as a separate ERIC document. (SC)