ERIC Number: ED134176
Record Type: RIE
Publication Date: 1976-Oct-26
Reference Count: 0
The Business of Radio Promotion.
This speech suggests that public radio stations should examine and use the techniques employed by commercial stations to increase their listening audience--creative promotion based on community involvement and participation. Some examples are included. (SC)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Sponsor: National Association of Educational Broadcasters, Washington, DC.
Authoring Institution: National Association of Broadcasters, Washington, DC.
Note: Paper presented at the National Association of Educational Broadcasters (Chicago, Illinois, October 26, 1976)