ERIC Number: ED134170
Record Type: RIE
Publication Date: 1976
Reference Count: 0
The Realism of Marital and Parental Roles on Television; A Research Report.
Fisher, C. Daniel; Dean, Dwight G.
Programs broadcast by the three major television networks that portrayed contemporary American families were analyzed for one week to discern the frequency of specified televised marital and parental role behaviors. The purpose of this content analysis was to determine what behaviors the television spouses displayed toward each other and toward their children. Televised marital and parental role behaviors are usually conflict free emphasizing affectionate and altruistic concerns for one's spouse and children. According to the cultural norms theory, television can influence viewers' behavior patterns by structuring its "messages" in certain repetitive ways. These marital and parental role behaviors on television can serve as imitative models for the viewer, enabling him to learn appropriate behavior for future use. (Author)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Saint Lawrence Univ., Canton, NY.