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ERIC Number: ED134164
Record Type: RIE
Publication Date: 1976-Oct
Pages: 15
Abstractor: N/A
Reference Count: 0
The Long-Range Impact of Television.
Comstock, George
Long range effects may be of three varieties: those which are observable in the immediate period subsequent to exposure but are long range because of their continuing repetitive accumulation with each exposure; those which represent the cumulative or delayed impact on individuals of exposure to television; or those which represent the immediate influence of content that emerges with the evolution of the medium. One possible long range effect is to be found in the inference, supported by experimental and field studies, that television violence is a cause of increased aggressiveness on the part of the young. This leads to the speculation that there may be other long-term effects. One of these is a weakening of parental control over information reaching young persons because of the trend toward increased frankness and liberality in the treatment of sensitive topics. Another is the reallocation of time away from other activities in favor of consumption of mass media. A third is the increased influence of the vicarious experience of the mass media, and particularly television, in socialization. (WBC)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: John and Mary R. Markle Foundation, New York, NY.
Authoring Institution: Rand Corp., Santa Monica, CA.
Note: Paper presented at American Association of Public Opinion Research and World Association for Public Opinion Research (Asheville, North Carolina, May 13-16, 1976). For related documents, see IR 004 322-324.