This presentation, through examples and practical suggestions, shows how systematic design can make instructional telecommunications more effective and efficient. There are several approaches to the design of systematic instruction; one example is the system used by Kentucky Educational Television in an instructional series preparing adults for the GED High School Equivalency certificate. That system was composed of seven steps: (1) determination of objectives, (2) identification of content needed; (3) selection of instructional strategy; (4) production of programs and materials; (5) validation of the instruction; (6) promotion and utilization of the materials, and (7) evaluation. The systematic approach may involve a team effort in developing television based instruction. This is both useful and dangerous, and is endorsed providing that it is recognized that the road from conception to completion is not likely to be smooth, and that there exists some final point or locus of decision. (WBC)