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ERIC Number: ED133786
Record Type: RIE
Publication Date: 1976-Feb
Reference Count: 0
Public Television Survey; Report 4: Methodology.
Corporation for Public Broadcasting, Washington, DC.; Statistical Research, Inc., Westfield, NJ.
This report, the last in a series of four, describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public television, level of viewing, and reaction to programming and on-air fund raising. Discussion centers on the methodological procedures used in collecting and evaluating data for this study and includes commentary on sample design, rate of response, interview procedures, and variability of results. An appendix contains a copy of the questionnaire used in the study. (KS)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Corporation for Public Broadcasting, Washington, DC.; Statistical Research, Inc., Westfield, NJ.
Note: For related documents, see CS 501 596-599