ERIC Number: ED133785
Record Type: RIE
Publication Date: 1977-Jan
Reference Count: 0
Public Television Survey; Report 3: Programming.
Corporation for Public Broadcasting, Washington, DC.; Statistical Research, Inc., Westfield, NJ.
This report, the third in a series of four, describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public television, level of viewing, and reaction to programming and on-air fund raising. Data collected from 1,083 randomly selected adults living in telephone-and-television households assessed satisfaction with programming by both public and commercial television stations and examined respondents' comments regarding the quantity and subject matter of programming. In addition, a discussion is provided of the possibility for "mapping," or delineating audience preferences for one type of programming which extend to other types of programming. Appendixes include a description of evaluation methodology and a copy of the questionnaire used in the investigation. (KS)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Corporation for Public Broadcasting, Washington, DC.; Statistical Research, Inc., Westfield, NJ.
Note: For related documents, see CS 501 596-599