ERIC Number: ED133784
Record Type: RIE
Publication Date: 1976-Sep
Reference Count: 0
Public Television Survey; Report 2: On-Air Fund-Raising.
Corporation for Public Broadcasting, Washington, DC.; Statistical Research, Inc., Westfield, NJ.
This report, the second in a series of four, describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public television, level of viewing, and reaction to programming and on-air fund raising. Specifically, reaction to on-air fund raising is the focus of this discussion. Data collected from 1,083 randomly selected adults living in telephone-and-television households surveyed the following: awareness of funding sources, exposure and reaction to on-air fund raising, specific statements about fund raising, fund appeals and programming, reactions of nonviewers, and characteristics and attitudes of donors to public television. Appendixes include a description of evaluation methodology and a copy of the questionnaire used in the investigation. (KS)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Corporation for Public Broadcasting, Washington, DC.; Statistical Research, Inc., Westfield, NJ.
Note: For related documents, see CS 501 596-599