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ERIC Number: ED133782
Record Type: RIE
Publication Date: 1976
Pages: 22
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
An Experimental Study of the Effects of Toulmin's Pattern for Argument Development on Attitude Change.
Reinard, John C.; Reynolds, Rodney A.
This research sought to determine the persuasive impact of Toulmin's categories of message development. Specific hypotheses were formulated after a review of the literature related to "backing for the warrant" (evidence), "rebuttal" (two-sided messages), and "qualifier" (message-receiver discrepancy). Results from a study of 120 college students indicated that the most persuasive form of message was that which employed backing and rebuttal (evidence and a two-sided message). Additionally, it was found that two-sided messages produced significant attitude change only when accompanied by evidence. (Author/AA)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Western Speech Communication Association (San Francisco, November 1976) ; Tables 1, 2, 3 are marginally legible. Best copy available