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ERIC Number: ED133758
Record Type: RIE
Publication Date: 1975
Pages: 35
Abstractor: N/A
Reference Count: 0
About Face: Towards a Positive Image of Women in Advertising.
Aaron, Dorothy
In response to numerous complaints about frequently sexist and degrading portrayals of women in advertising, the Ontario Status of Women Council sponsored a survey, in 1974 and 1975, designed to provide insights into the sorts of things that women find objectionable in advertising and the most common sources and subjects of offensive ads. This booklet reports the analysis of the first 1,017 completed survey forms returned to the council and explores the council's assessment of the results and the actions which individuals and advertisers may undertake to eliminate offensive advertising. Questions on the survey focused on where women find objectionable advertising, which products are advertised objectionably, and what women find objectionable in the advertising. Tables illustrating survey results and a copy of the survey form are included. (JM)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Prepared for the Ontario Status of Women Council, Toronto