To provide input for curriculum evaluation, a study to identify basic competencies required for entry-level positions in the marketing/merchandising field was conducted in Wisconsin vocational education districts. Marketing and merchandising graduates and their employers were surveyed by mailed questionnaire to determine the degree of performance and level of performance they felt the listed skills held for job entry placement. From the survey findings (responses of 21 employers and 19 graduates), it was concluded that the present marketing and merchandising curriculums are adequate but should be evaluated and updated on a continuing basis. Appendixes to the report include the questionnaires, survey results, and cover letters. (RG)