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ERIC Number: ED133103
Record Type: Non-Journal
Publication Date: 1976-Aug
Some Traditional and Modern Media for Generating Social Change in Rural Africa: A Study of Some Traditional and Modern Media for Communicating Family Planning in Ghana.
Bame, K. N.
Conducted in two phases, the study assessed and compared the effectiveness of various modern mass communication media and two traditional media for communicating the idea of family planning in Ghana. The comic or concert party play and the town or village discussion were used as the traditional modes of communication; the modern media used were the radio, television, mobile cinema vans, handbills in English and local languages, posters, and personal contacts by field workers. The sample consisted of 1,985 married individuals between 15 and 45 years of age from 4 rural and 3 urban communities--Tsito, Essarkyir, Kuronum, Badu, Adabraka, and Effiduasi. In the first phase, a comic play based on family planning was performed and discussions by town or village family planning discussion groups were held in the rural communities. In the second phase, respondents in all 6 communities were interviewed using a 38-item questionnaire. A focused interview (with persons who had actually attended the comic play) was conducted using a shorter 4-page questionnaire. Findings included: urban respondents named modern media as the source of their family planning information more often than the rural respondents; literate respondents named the modern media as the source of their information while illiterate respondents named the traditional media as their source; and a higher percentage of the literate than the illiterate had adopted family planning. (NQ)
Descriptors: Adoption (Ideas), Adult Literacy, Change Strategies, Comparative Analysis, Developing Nations, Drama, Family Planning, Folk Culture, Foreign Countries, Group Discussion, Illiteracy, Information Dissemination, Mass Media, Rural Population, Rural Urban Differences, Social Change, Urban Population
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Africa; Ghana