The second national course by newspaper entitled "In Search of the American Dream" was given by the University of California, San Diego (Extension) starting in September 1974. Eighteen articles by eminent scholars appeared weekly in 232 newspapers, and approximately 3,500 persons enrolled in the course for credit through 163 participating colleges and universities. An additional 7,000 persons purchased the text but did not enroll for credit. Measurement of the impact of the course was accomplished by (1) telephone interviews of 2,500 subscribers to participating newspapers, (2) a mail survey of the text purchasers, and (3) a multiple-choice examination in 32 of the participating institutions. Profiles were developed on the age, sex, educational attainment, and other characteristics of persons in each of the three categories investigated. It is concluded that newspapers provide a medium with high potential for continuing and updating the formal schooling of most segments of the adult population. Suggestions for improving the procedure are offered. (Author/LBH)