ERIC Number: ED132866
Record Type: RIE
Publication Date: 1976-Aug
Reference Count: 0
Bilingual Instructional Materials Dissemination Project. Report I: A Follow-Up Survey of SEDL Product Adopters.
Butler, Jacqueline; McGinty, John
The Southwest Evaluation and Research Division conducted a survey of 165 purchasers of bilingual instructional materials produced by SEDL to determine which information channels predominate in the curriculum adoption-decision process. The findings of this survey may be useful in the selection of the most efficient ways to communicate information to educators about new instructional products and practices. A survey form was distributed which asked the purchasers to indicate the following: (1) how they first became aware of the SEDL bilingual instructional materials; (2) other sources by which they obtained information; (3) what single information source was most influential; (4) the degree of their personal involvement in this decision; (5) others within their school district or agency who participated in the decision making; (6) availability for further survey information-gathering assistance; (7) current use of the purchased SEDL materials in the classroom; (8) general comments regarding the purchase of the materials. Results and discussion with respect to each of the eight issues are reviewed in turn. The major conclusions were: (1) adopters most often obtain initial information about new instructional products from personal information sources; (2) few purchasers based their adoption-decision on the single initial product information source; (3) the most influential factors were observation of the products in use and personal communication with SEDL personnel; and (4) decisions are most often group decisions. (Author/CFM)
Descriptors: Administrators, Bilingual Education, Bilingual Teachers, Demonstrations (Educational), Early Childhood Education, Elementary Education, Exhibits, Followup Studies, Instructional Materials, Marketing, Media Selection, Merchandise Information, Questionnaires, School Personnel, School Surveys, Spanish, Statistical Surveys, Surveys, Textbook Selection
Publication Type: Reports - Research
Education Level: N/A
Sponsor: National Inst. of Education (DHEW), Washington, DC.
Authoring Institution: Southwest Educational Development Lab., Austin, TX.