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ERIC Number: ED131855
Record Type: RIE
Publication Date: 1976-Aug
Pages: 30
Abstractor: N/A
Reference Count: 0
Television Diffusion and Social Behaviour in Three Communities: A Field Experiment. Television and Socialisation Research Report No. 5.
Murray, John P.; Kippax, Susan
An experiment was conducted to evaluate the impact of television viewing on three communities with differing amounts of exposure to television--one community with five years of experience, one with one year of experience, and one with no television experience. An attempt was made to interview half of the families in each town with children under the age of 12, with the intention of evaluating the following: (1) the nature of their television viewing experience, (2) the importance of television relative to other media, and (3) television's impact on their daily activities. Data were collected on viewing patterns, program preferences, taste, quality, perceived effects, importance relative to other media, day-to-day activity patterns, and the function of television. Results showed that television is a major change agent in patterns of daily life. Responses from the community with high television experience were more critical of the effects of television and rated its importance lower than the responses from the community with low experience. Questionnaires and data summaries are not included. (EMH)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: For a related document see IR 004 239