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ERIC Number: ED131470
Record Type: RIE
Publication Date: 1976-Jul
Reference Count: 0
The Newspaper and Tomorrow's Readers; Summary of an American Press Institute Seminar, July 19-21, 1976.
Mallette, Malcolm F., Ed.; And Others
The objectives of the American Press Institute Seminar, held in July 1976, were to examine problems related to declining newspaper readership and to discuss ways in which newspapers can be made more interesting and useful. This publication summarizes the major points set forth by each discussion leader and includes selected comments from participants. The following topics were discussed: reaching and holding the marginal reader; using news research to increase readership, achievement test scores, print and the TV-centered world of children, how people read, reaching the minority reader, newspaper in the classroom, graphics, techniques that work (a round table discussion), and a perspective. Included are lists of the seminar members and the members of the American Press Institute Board of Directors. (JM)
Publication Type: Collected Works - Proceedings
Education Level: N/A
Authoring Institution: American Press Inst., Reston, VA.